For anyone who’s ever wanted the crisp bitterness of an IPA without the alcohol—or the calories—HOP WTR delivers. This innovative beverage has carved out its own lane in the non-alcoholic space by blending hops, sparkling water, and functional ingredients for a refreshing, feel-good drink that fits any lifestyle.
Whether you’re cutting back, avoiding alcohol altogether, or just looking for a cleaner way to unwind, HOP WTR offers a buzz-free beverage with benefits—and zero regrets.
What Is HOP WTR?
HOP WTR is a non-alcoholic sparkling water infused with aromatic hops, adaptogens, and nootropics, designed to provide relaxation without intoxication. Founded by entrepreneurs Jordan Bass and Nick Taranto, HOP WTR was created to replace the nightly beer with something that still felt satisfying—but without the hangover.
The goal? A drink that supports stress relief, focus, and recovery, all while delivering that citrusy, piney hop flavor craft beer fans love.
The Ingredients: Clean, Functional, Flavorful
At its core, HOP WTR is built around a few powerful pillars:
- Hops (Citra, Amarillo, Mosaic) – Delivering IPA-style bitterness and aroma without alcohol.
- L-Theanine – A calming amino acid found in tea, known to promote relaxation without drowsiness.
- Ashwagandha – An adaptogenic herb that helps the body manage stress.
- Nootropics – Brain-boosting compounds that enhance mood and mental clarity.
- No calories, no sugar, no gluten, and no alcohol.
It’s not just a “beer alternative”—it’s a purpose-driven beverage for people who want to feel good and stay sharp.
Flavors That Hit Like a Craft Brew
HOP WTR isn’t shy about taste. With real hops and zero artificial flavors, each variety brings a unique twist to your glass:
- Classic – IPA-style bitterness with refreshing bubbles.
- Blood Orange – Citrusy, zesty, and slightly sweet (without actual sugar).
- Mango – Tropical and juicy with a dry hop finish.
- Lime – Crisp and light with a cooling edge.
- Peach – Fruity and mellow with earthy undertones.
These aren’t just flavored seltzers—they’re adult, complex, and beer-inspired with a wellness edge.
Who’s Drinking HOP WTR?
From athletes and biohackers to busy parents, sober curious consumers, and health-conscious professionals, HOP WTR has found a home in the fridge of anyone who wants to feel relaxed and refreshed—without sacrificing performance or goals.
You’ll find it served in upscale bars, stocked in Whole Foods, and featured at events where inclusivity matters. It’s the go-to option when you want to unwind after work, socialize on a weeknight, or celebrate without a buzz.
The Bigger Picture: A New Kind of Celebration
HOP WTR is part of a larger cultural shift: people are choosing mindful consumption, and they’re demanding more from their beverages. It’s not just about cutting alcohol—it’s about adding value: flavor, function, and freedom.
With bold branding, a loyal fanbase, and growing distribution, HOP WTR is more than a drink—it’s a statement. You don’t need booze to enjoy complexity. You don’t need sugar to celebrate. And you don’t need a buzz to feel good.
Final Sip
Whether you’re winding down, working out, or raising a glass at your next party, HOP WTR proves that non-alcoholic doesn’t mean boring. It’s flavorful, functional, and refreshingly adult.
Crack open clarity. Sip on stress relief. And hop into something better.