In recent years, the non-alcoholic beverage space has exploded with innovation, and Bero Beer Company is at the forefront of this wave. Headquartered in the UK, Bero delivers craft-quality non-alcoholic beers that challenge outdated assumptions about what zero-proof beer can be. Whether you’re reducing alcohol for health, lifestyle, or personal reasons, Bero proves that you don’t have to compromise on flavor or experience.
The Bero Backstory
Founded by Tom Holland (no, not Spider-Man), Bero was born from a desire to create a better non-alcoholic beer experience. After years of working in fast-paced, high-pressure industries and navigating social life without wanting to drink alcohol, Holland realized there were few options that satisfied the ritual and complexity of traditional beer. The solution? Start his own brand—one that blends British brewing heritage with modern, mindful innovation.
The name “Bero” reflects both simplicity and strength. It’s short, memorable, and hints at “beer” while creating its own lane. With sleek can designs, community-forward branding, and a deep commitment to craft, Bero stands out in the increasingly crowded NA beverage market.
What Makes Bero Different?
True Craft Brewing
Unlike some NA brands that start with fully alcoholic beer and then de-alcoholize, Bero formulates its recipes specifically to be non-alcoholic from the start. This allows for better balance and complexity, not just an attempt to recreate an alcoholic product without the buzz.
UK-Born, Globally Relevant
Rooted in British brewing traditions but inspired by global tastes, Bero brings a distinctly UK voice to the NA scene. Their beers often incorporate stylistic elements of hazy IPAs and lagers popularized in American craft circles but executed with European finesse.
Flavor-First Focus
Bero’s offerings are built for beer lovers who care about hops, body, and mouthfeel. From juicy citrus notes to delicate malt structures, each recipe is layered and intentional.
Designed for the Sober Curious
Whether you’re sober, sober curious, or just seeking balance, Bero speaks your language. The brand doesn’t preach—it invites. Through inclusive marketing, collaborations, and thoughtful design, Bero makes it easier to choose NA without feeling like you’re giving something up.
Bero’s Core Lineup
Edge Hill Hazy IPA
Edge Hill is Bero’s flagship and fan favorite—a non-alcoholic hazy IPA that balances tropical fruit notes with a soft, pillowy finish. Named after the school days of founder Tom Holland, Edge Hill pays tribute to youthful energy and the journey of self-discovery. Expect juicy mango, citrus zest, and subtle bitterness—all with 0.5% ABV or less.
Kingston Golden Pils
Clean, crisp, and endlessly drinkable, Kingston Golden Pils is Bero’s take on a European-style pilsner. Named after Holland’s hometown of Kingston upon Thames, this brew is perfect for a summer afternoon or post-work refreshment. It’s one of the most crushable and versatile beers in the NA space.
Noon Wheat
A bright, zesty wheat beer designed for daytime sipping, Noon Wheat features notes of lemon peel and coriander, offering a classic wheat character with a modern, NA twist. It’s an ideal brunch companion or base for an NA michelada.
Why NA Beer Matters
The rise of alcohol-free beer isn’t a fad—it’s a full-blown cultural shift. More people are seeking mindful drinking experiences that allow them to be social, sharp, and balanced. NA beer now occupies a space between wellness and indulgence, giving drinkers a way to engage without compromise.
Bero’s success aligns with this trend. As the category matures, consumers are demanding more from their NA options—more flavor, more quality, more creativity. Bero delivers on all fronts.
Bero and the Future of Drinking
The future of drinking isn’t about saying no to alcohol—it’s about saying yes to options. Bero is helping lead that charge, making non-alcoholic beer that’s crafted, not compromised.
With a growing lineup, a clear brand voice, and a mission to elevate NA beer worldwide, Bero is more than a beverage company—it’s a movement.
Final Thoughts
If you’re exploring the world of non-alcoholic drinks, Bero deserves a spot on your radar (and in your fridge). Their beers offer complexity without the crash, quality without the consequences. Whether you’re just testing the sober curious waters or a longtime NA advocate, Bero offers a beer you’ll actually look forward to drinking.